Shad Ireland was born with healthy kidneys, but at the age of 11 was given the news that those kidneys were now diseased and he would have to be on dialysis while awaiting a kidney transplant. Shad eventually underwent two transplant operations, but the first and second kidney transplants were unsuccessful.

Then one day, weighing a mere 75 pounds and having been told he would probably only live until the age of 25, Shad saw a race he'd not seen before – a triathlon. He was captivated by the strength and determination the contestants in this race exhibited and told his mother he would some day compete in that race.

The road to meeting that goal wasn't easy, but in 2004, Shad finished his first triathlon – the world famous Ironman - in Lake Placid, New York. He was the first dialysis patient to ever do so. By beating such astronomical odds against him, he has become a symbol of hope in the face of a killer disease.

The Shad Ireland Foundation allows dialysis patients who suffer from kidney failure the revolutionary opportunity to improve their quality of life and to pursue their life long goals by positively incorporating physical fitness and education into their daily lives. The Shad Ireland Foundation helps raise awareness about kidney disease and promotes efforts to provide funding to kidney patients who wish to improve their fitness and quality of physical well-being.

Maroon PR is working with Shad Ireland and the Shad Ireland Foundation to gain media exposure for the various programs and events Shad and his Foundation conduct across the United States. In addition, Maroon PR will help build strategic partnerships which can help strengthen each Shad’s brand and mission.

If you have an interest in becoming more involved with the Shad Ireland Foundation, please contact us.