Baltimore Grand Prix

Baltimore Racing Development (BRD) was formed to bring a “Baltimore Grand Prix” street race to Baltimore in 2011. The race would be sanctioned by the Indy Racing League (IRL), the premiere “open-wheel” racing circuit in the U.S., and occur over four days on a designated street course throughout several streets in downtown Baltimore (i.e. Pratt, Russell, etc.).

The IRL’s season includes races in traditional oval tracks, including the world-famous Indianapolis 500, and on temporary “Grand Prix” street tracks such as in Long Beach, CA and St. Petersburg, FL. IRL stars like Danica Patrick, Helio Castroneves and Dario Franchitti have become household names, and the BRD team consists of legendary driver, Al Unser, Jr. – a two-time Indianapolis 500 winner. BRD projects that the “Baltimore Grand Prix” would attract over 150,000 visitors to Baltimore and generate roughly $100 million in economic impact over four days.

Maroon PR’s primary role with the Baltimore Grand Prix involves conducting media outreach and management surrounding the event. As part of those efforts, the agency is developing a strategic regional media plan and working with Baltimore Grand Prix principals to educate the community on a number of key issues, including race structure, economic impact on the city, community benefits and more. In addition, Maroon PR will utilize its strong relationships in Baltimore to align Baltimore Grand Prix with various strategic partners prior to and during the execution of the race in 2011.