Crisis Issues and Management

A true crisis isn't the one that you have a plan for…it’s the one that comes unexpectedly and threatens the stability of your organization. In these instances, it takes a proactive approach to assess the situation and act accordingly.

In 1993, John Maroon was the Director of Media Relations for the Cleveland Indians baseball team when they endured a tragedy during spring training. On the only off day of the spring, a few of the team's players got together with their families for a picnic that ended with a boating accident that claimed the lives of Steve Olin and Tim Crews and threatened the life of Bobby Ojeda. By working through the shock and the grief while taking both a reactive and a proactive approach to the media storm that quickly came to the small town of Winter Haven, Fla., John was able to be respectful to the ballplayers and their families while, at the same time, satisfying the media's need to do their jobs.

The Maroon PR team is equipped to handle any and all types of crisis situations.