Strategic Partnerships

One of the things that Maroon PR does that differentiates us from other firms is that we are always looking for ways to partner our clients and friends in a way that results as a win for all involved. All organizations have assets and we endeavor to utilize those assets as effectively as possible.

Some examples of Strategic Partnerships that we have established include…

In 2008 USA Football, the national governing body of youth and amateur football, was looking for a uniform partner for the first-ever USA Football Junior National Team. Maroon PR arranged for their client, USA Football, to meet with their friends at Under Armour. Today, UA is the official outfitter of USA Football and the relationship continues to grow.

Maroon PR’s client, Reading Is Fundamental, is the largest family and children’s literacy non-profit in the United States. The DC-based organization hands out tens of thousands of new books to kids every year. One of the largest book distributions comes in Washington, DC. While RIF is a strong national organization, DC is where they are headquartered and a vital market for them.

To raise awareness for all that they do for kids in The District, Maroon PR brokered a partnership between RIF and the Washington Nationals in 2008 and RIF and the Washington Capitals in 2009. The result was great media coverage for all parties and the opportunity for each to see the value of the relationship. Reading Is Fundamental and the Nationals continue to work closely together on various events and initiatives.

Orioles outfielder Nick Markakis and his wife, Christina, formed The Right Side Foundation in 2009 with the goal of helping children in distress throughout the State of Maryland.

After the foundation was established the Markakises began a monthly program called “Fun for 21” where 21 kids from local non-profits are treated to a wonderful experience.

Maroon PR introduced Nick and Christina to their friends at Aramark, the caterer and food provider at Oriole Park, the Verizon Center, the Maryland Science Center and more. The result was a full sponsorship by Aramark of the Right Side Foundation where their venues will host the monthly “Fun for 21” program and feed the kids a wonderful meal for free. In addition, The Right Side Foundation will be one of the beneficiaries of Aramark’s annual charitable golf tournament.