the Jane Goodall Institute

Founded in 1977, the Jane Goodall Institute (JGI) continues Dr. Goodall’s pioneering research on chimpanzee behavior—research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall’s Roots & Shoots, the global environmental and humanitarian youth program, which has groups in more than 120 countries.

2010 marks a monumental milestone for the Jane Goodall Institute and its founder, Dr. Jane Goodall, DBE. Fifty years ago, Goodall, who is today a world-renowned primatologist, conservationist and UN Messenger of Peace, first set foot on the shores of Lake Tanganyika, in what is now Tanzania’s Gombe National Park. The chimpanzee behavioral research she pioneered there has produced a wealth of scientific discovery, and her vision has expanded into a global mission to empower people to make a difference for all living things.

Maroon PR is working with the Institute, an international nonprofit based in Arlington, Va., to increase awareness of the organization’s programs, including its global environmental and humanitarian youth network, Jane Goodall’s Roots & Shoots. Maroon is also providing media relations services on the regional and national levels in support of “Gombe 50,” the Institute’s celebration commemorating the 50th anniversary of Jane Goodall’s pioneering chimpanzee field study and her inspiring vision for our future.