Maryland Food Bank

End-of-Year Digital Advertising

Summary

To enhance ongoing public relations efforts, Maroon PR worked with the Maryland Food Bank to implement a $10,000 digital advertising campaign in support of their annual end-of-year giving efforts. The fundraising campaign was the first effort in the digital advertising space for the Maryland Food Bank compared to its traditional advertising efforts in print publications. Maroon PR suggested the new strategy and helped to manage the entire campaign from creation and implementation to measuring results of the media buying effort.

million impressions

clicks to the donation page

confirmations of donations

Maroon PR utilized our strong relationship with a digital advertising partner to maximize the advertising budget to create a targeted campaign aimed at potential donors and supporters with a proven history of philanthropic giving and donations to deserving nonprofits. Maroon PR designed impactful advertising creative with a strong call to action to help drive engagement and giving. The campaign was a success, driving awareness and over 80 additional donations to the Maryland Food Bank.

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