Weller Development

Media Relations Strategy Showcases Future of Port Covington 

Summary

Since 2016, Maroon PR has worked on behalf of the Port Covington Development Team to manage media relations for one of the largest urban renewal efforts in America. The Port Covington redevelopment in Baltimore City is expected to generate thousands of new jobs, new businesses, better transit, more public parks, improved access to the waterfront, new space for manufacturing, fresh opportunities for innovation and entrepreneurship and more for Baltimore City residents and its local workforce.

In September 2018, Maroon PR was tasked to create a strategic plan to announce to local media outlets the latest plans for 3 million square feet of new development in Port Covington.

The Strategy

At completion, Port Covington will include up to 18 million square feet of new, mixed-use development, 2.5 miles of restored waterfront, and 40 acres of parks and green space. Considering the development’s massive scope and significant local importance, it is always critical to ensure media outlets are provided with a full understanding of plans so that they can publish accurate updates.

Leveraging relationships Maroon PR has helped the Port Covington Development Team build over several years, Maroon PR organized a pen & pad briefing to release the development’s latest plans to trusted, local commercial real estate reporters. The pen and pad briefing, moderated by Maroon PR, allowed the Port Covington Development Team to fully explain its plans. It also provided reporters with the opportunity to ask questions and gain a full understanding of the exciting plans ahead.

Media Coverage

Maroon PR’s focused approach landed detailed, accurate and impactful coverage throughout Baltimore City. Following a well-attended pen & pad briefing, Maroon PR secured stories in the Baltimore SunBaltimore Business JournalThe Daily Record, and SouthBmore.com.

Traditional public relations plays an important role in making sure that an accurate message is delivered to readers and viewers of media outlets everywhere. Exciting announcements can be delivered haphazardly, or they can be delivered with care. By using care, Maroon PR was able to announce its Port Covington’s exciting plans and boost buzz in a meaningful way

For more information on Port Covington, visit PC.City.

 

“We have been working with Maroon PR for several years now and their media relationships throughout our region have been invaluable. From the launch of Sagamore Spirit to the opening of the Sagamore Pendry Hotel and the ongoing development of Port Covington we have relied on Maroon PR for their expertise and understanding of our market and I only see our relationship with them growing in the future.”   – Tom Geddes, CEO, Plank Industries

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